About Us

PSIMET Custom Bicycle Wheels

I am Rob Curtis. ? I am PSIMET. ?I am an avid cyclist. If you are reading this then most likely you are too. Over the past two decades I have learned one thing: There is simply no replacement for quality wheels. I suspect you’ve come to the same realization. ?That is most likely the reason why you’re here. I’ve also learned that getting your hands on a quality wheelset can be a bit tricky, if not daunting. With all the options out there to chose from, it can be overwhelming. Let me take the stress out of your wheel selection and show you how to roll your own.

If you have any questions, please feel free to email me but first, take a look at the FAQ section to see if your question can be answered there.

Building Bicycle Wheels


Building wheels is a craft that requires knowledge and patience. I am an engineer by trade, and the product of a long line of applied mechanics and artist as well as engineers. ?As such I have the innate mechanical aptitude and attention to technical detail necessary for quality wheel building. I also have the artistic passion to stand by what I believe and to put a bit of myself into every wheel.

What I can build you is a high quality carbon fiber or aluminum wheelset that fits your needs. I do not make compromises; every component we (because this is a collaboration between you and I) decide to use is of the highest quality.

  • Do you need a light-weight wheel? We can make that happen.
  • Do you need an aerodynamic wheel? We can make that happen.
  • Do you need an all-around wheel? We can make that happen.
  • Do you need a Powertap? We can make that happen.

It is my job to make sure that the wheelset you end up with is not only the wheelset you want but that it also performs at the highest level; at or beyond your expectations.

At PSIMET I like to say, “roll your own” because until you do, you will always be riding a set of wheels that were designed and built with someone else in mind.